Three concepts
Three distinct directions, based on a short questionnaire about your business and your customers.
01 — Who it’s for
For new businesses, or ones with a homemade logo
You’re opening soon and need a logo for the sign, the van and the website. Or the logo you made yourself years ago looks blurry on Instagram and doesn’t print cleanly on a shirt.
Logo Starter gives you three concepts, two rounds of changes and final files in every format you’ll need, with a one-page palette and font pairing. Brand Kit adds a short brand guide and the pieces you use every week, so everything looks like it came from the same business.
02 — What you get
What you get
Every file format
Color, one-color, SVG, PNG and PDF, so the logo works on a sign, a shirt and a phone screen.
Palette and fonts
Colors and a font pairing on one page, with values your printer and website builder can use.
Brand guide (Kit)
Eight to ten pages on using the logo, colors, type and photos consistently.
Everyday pieces (Kit)
Business card, social profile and cover images, email signature, and an invoice or letterhead template.
Imagery that fits
Examples and imagery checked so they reflect the customers you actually serve.
03 — Packages and prices
Packages, limits and turnaround
Fixed
Logo Starter
$750fixed
- 3 concepts
- Final logo files: color, one-color, SVG, PNG and PDF
- Palette and font pairing on 1 page
- Limits
- 2 revision rounds
- Turnaround
- 10 business days
Fixed
Brand Kit
$1,750fixed
- Everything in Logo Starter
- 8 to 10 page brand guide
- Business card
- Social profile and cover graphics
- Email signature
- Invoice or letterhead template
- Limits
- 2 revision rounds
- Turnaround
- 15 business days
Printing isn’t included; files are supplied ready for your printer. Open for Business bundle: Brand Kit, Website Starter and a Security Check-up (1 to 10 staff) for $4,250 fixed.
Prices in US dollars. Fixed packages under $1,000 are paid upfront; from $1,000 it is 50% to start and 50% on delivery. Monthly plans are billed in advance on the 1st, with 30 days’ notice to cancel and no long contract. Every limit is written into your proposal, unused allowance doesn’t roll over, and work beyond a limit is offered as an upgrade or quoted at $95 an hour in 30-minute blocks before it starts.
Founding terms, until 31 January 2027
The first five paying clients get 50% off the first month of one monthly plan, or 15% off one fixed package. After delivery you're asked for a short debrief and an optional case study that you approve before anything is published. The discount stands if you say no.
04 — How it works
From questionnaire to final files
Brief
Tell us your business name, what you do, who your customers are, and any logos or colors you like or dislike.
Propose
You get a written proposal with the package, price, timeline and roles. Logo Starter is paid upfront; Brand Kit is 50% to start.
Make
Three concepts are presented. You choose one, then send two consolidated rounds of changes.
Deliver
Final files and the palette page, plus the guide and templates with the Kit. Files transfer on final payment.
05 — Specialist roles
The line-up for this work
- Brand GuardianSets the brand direction and keeps every piece consistent.
- UI DesignerDesigns the logo variations and makes sure they hold up on screens.
- Visual StorytellerDesigns the business card, social graphics and templates.
- Inclusive Visuals SpecialistChecks that imagery and examples reflect the customers you serve.
Your proposal names the roles for your actual brief, coordinated by an Engagement Lead, and the founder stays your single point of contact.
06 — Questions
Straight answers
Do I own the logo?
Yes. Full rights to the final logo and files transfer to you on final payment.
What counts as a revision round?
One consolidated list of changes. Two rounds are included; more can be quoted at $95 an hour before any work starts.
Can you trademark the logo?
No. Trademark searches and filings are legal work for a trademark attorney. This is not legal advice.
Can you design my menu, flyer or sign?
Not within these packages. A one-off print piece can be quoted in writing in your proposal.
Do I need a new website too?
Only if your current one is holding you back. Website Starter uses your new brand, and the Open for Business bundle combines both.